Tuesday, August 14, 2007
CBS, Variety, and TiVo
Myles at Cultural Learnings talks to CBS about Jericho.
It's all in the communication.
Variety has a great idea for CBS:
"Idea is to create a new batch of Internet stars (think lonelygirl15), as well as provide marketing opportunities for entertainment brands that want to be associated with young talent. (CBS, for example, might want to hype "Jericho" by offering a walk-on role on the show as a prize)."
"Foxman: CBS 'facilitating' anti-Semitism"
"CBS has taken a fifty percent ownership stake in the online talent search Big Shot. According to Variety, they are attempting to move their TV syndication model to the Internet."
"How desperate is network TV getting about the proliferation of ad-zapping DVRs? Check out this ridiculous study from NBC Universal."
"U.S. TV season could see weaker CBS - study"
"Formula for TiVo-proof Ads Remains Elusive"