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Myles at Cultural Learnings has a post today on 10 shows to watch in 2008. You guessed it; today is Jericho.
The post is very well done and Myles didn't start out as a big Jericho fan.
"And they might have found their entrance into the minds of television viewers, as the Writers’ Strike has allowed Jericho to be emerging at a time when CBS will have little else on their schedule. By the time February 12th rolls around, CBS will be dipping into their corporate sibling Showtime for content, and a majority of their original programming will be gone. As a result, Jericho will be better able to capture the attention of the viewers it so desperately needs to survive.
However, I don’t think this is a story about survival or desperation - even if the series debuts to disappointing ratings, it won’t be enough to take away the real impact of this story. Whether the new episodes of Jericho garner ten million viewers or ten thousand, its return will signal a new era for television. In the creation of social networking sites like Hey! Nielsen, or in future campaigns and correspondence when a series is canceled, there is a new respect forming between the people who make television and the people that watch it.
But this obviously doesn’t extent to the networks, or the producers - the continuing Writer’s Strike is the reason for the (Hopefully) in the title of this event. Jericho fans, like so many others, have made it clear that it is not the studio heads who they thank for Jericho’s return - it is the people who created the show, the writers who made it possible and the people who brought the series to life. While we will all enjoy Jericho’s return in February, I also hope that it shall coincide with an end to this strike. Because, if not? Nuts to you, Producers."
From Rich of Copywrite Ink:
"Advertising online is the only medium that has seen substantial gains in spending. According to the Internet Advertising Bureau and PricewaterhouseCoopers, Internet ad revenue totaled almost $10 billion, which represents an increase of nearly 27 percent from the same period a year ago."
"As Customers Flock to the Web, Intel Gives Chase With Its Ad Budget"
Cultural Learnings: Sound Off Week
"Yesterday, in discussing the problem of points of origin, it was inevitable that we’d leak into today’s issue. The established knowledge of other sites is a barrier of entry, but it is only one cause of the confusion that many fans delved further into within the comments section yesterday. Hey! Nielsen’s general design is, in itself, confusing even without any pre-existing views on what social networking represents."
Now Boarding for Jericho Junction
Get the latest here.
"In an effort to get people to tune into its new show, Viva Laughlin, CBS has partnered with Limbo on a mobile interactive game."
Myles at Cultural Learnings talks to CBS about Jericho.
It's all in the communication.
Variety has a great idea for CBS:
"Idea is to create a new batch of Internet stars (think lonelygirl15), as well as provide marketing opportunities for entertainment brands that want to be associated with young talent. (CBS, for example, might want to hype "Jericho" by offering a walk-on role on the show as a prize)."
"Foxman: CBS 'facilitating' anti-Semitism"
"CBS has taken a fifty percent ownership stake in the online talent search Big Shot. According to Variety, they are attempting to move their TV syndication model to the Internet."
"How desperate is network TV getting about the proliferation of ad-zapping DVRs? Check out this ridiculous study from NBC Universal."
"U.S. TV season could see weaker CBS - study"
"Formula for TiVo-proof Ads Remains Elusive"
