Saturday, September 22, 2007
Hey Nielsen Opens Monday
"Nielsen: Broadcast Plugs Up; Cable Down"
"Nielsen plans more electronic meters"
"Nielsen Co. plans to introduce electronic 'local people meters' to 38 more markets by 2011, bringing the total to 56, or about 70 percent of U.S. households, the media researcher said Thursday."
is a new online community that launches Monday from a somewhat unexpected player – The Nielsen Company – best known for its research reports and statistics like the Nielsen NetRatings. However, once you take a look at the site, it’s pretty clear how the service fits into the company’s main business, and it’s an interesting play.
"Nielsen switches San Antonio to electronic TV ratings system"
"Nielsen Not Real Pleased With Bill O'Reilly"