Sunday, September 23, 2007

Veronica Mars: Hot Campaign

"Making The Grade: Veronica Mars"
by Rich of Copywrite Ink:

"Collectively, while the outcome is anybody’s guess, Veronica Mars fans have a lot working in their favor. Here is a hot list of things they are doing right:

• They have established a centralized group that remains largely positive.
• They have designated smaller groups, each focusing on slightly different promotional efforts or social networks with informal leaders to provide direction.
• They welcome new Web masters and encourage them to promote specific goals.
• They have established clearly defined primary goals: engage existing fans (some who have become active supporters) and find new fans (loaning personal DVD sets when they have to) with the focus on supporting a movie.
• They have established secondary goals such as encouraging Warner Brothers to put the show into syndication and promoting DVD sales.
• They have a consistent message. Each participant responded separately, but they all had very similar answers. Their message sticks.
• They have remained courteous and supportive of the cast and crew, even going so far as to promote other ventures.
• They have remained courteous and supportive of each other and have fun."

Veronica Mars links:

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