"All TV: New Nielsen measurement changes the numbers game"
"It will be a game-changer, but it will not be a significant game-changer," said Melva Benoit, Fox's senior VP of research. "DVRs have doubled in penetration, and Nielsen's finally caught up to have more DVRs in the sample. We'll see some changes in some shows that narrowly fit the profile, but it's unlikely that a number 15 show (under the traditional measurement) would crack the top 10 (factoring in Live Plus Seven), for instance."
Many thanks to Kystorms who let Margie and Edna visit her blog. Check it out here.
Looking For Jericho Soon?
"Anybody up for a little "Jericho"? Like, say, just in time for Thanksgiving?"
"Playback" payback: Nielsen ratings to include DVR viewings"
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