Friday, October 12, 2007

DVR's and TV Ratings

Five freshman drama series -- NBC's "Bionic Woman," "Life," "Journeyman," "Chuck" and CBS' "Cane" -- have received orders for additional scripts.

"You knew it would happen: DVRs are finally breaking down the TV ratings system.

Because DVRs make skipping over commercials so easy, Nielsen is now rating commercials themselves, based in part on how often people stop fast-forwarding and watch them. According to a New York Times report, DVRs have also affected show ratings themselves: after a single night, a show like How I Met Your Mother might have a 2.7, but by the end of the week, when everyone with a DVR has watched it, the rating might be much higher, at 4.1. The trouble is, both of these new ratings take weeks to process."

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