Monday, July 16, 2007

Social Network Advertising

In an article "Advertising on Social Networks: The Third Wave" by Gary Stein he quotes eMarketer as stating that "ad spending on social networking is a boom industry. It's set to grow, in the U.S. alone, from $900 million this year to $2.5 billion by 2011".

He uses Facebook as an example. Facebook began as a community of college students but is now open to everyone. When that happened Stein quotes comScore as saying
"membership leapt from 14 million users to 26.6 million users".

He also states that people spend an average of 186 minutes on the site, per visit. "For a quick comparison, "The Godfather" was only 175 minutes long. These people are involved with this site in a significant way."

Be sure to read the article for more information.

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