Thanks to Rich at Copywrite Ink for an excellent article yesterday. It is titled " Calculating Identity:Career Distinction". In the article he mentions the Online Identity Calculator. This was so interesting that I decided to investigate. With this tool you can learn your Google Quotient.
More and more people are applying for jobs online. Employers can now check up on you by looking at social and professional networks and even blogs. It used to be that a brand was a corporation like GE or RCA. Today, though, it has become necessary to think of ourselves as a business. We need a personal brand- something we're known for and we can create that brand identity online.
The Calculator comes from the book Career Distinction: Stand Out By Building Your Brand by William Arruda and Kirsten Dixson. Here is where you can find more information.
How Blogs Are Changing
The Recruiting Landscape
Develop a Personal Brand to Minimize Job Search Woes
Are you Digitally Distinct, Digitally Disastrous, or somewhere in between? Interesting way here to find out.
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