Saturday, February 16, 2008
Jericho: Whack -The -Mole
Remember how Jericho fans showed CBS that they were not being counted by Nielsen ratings? We told CBS that everybody should be counted. Well, Nielsen made a little stab at it but nothing much has changed.
Now Nielsen has a plan to track how many people are watching a TV show via computer.Don't get excited though. This plan won't be introduced until the end of this year. Notice I said introduced and not implemented.
"Last year, when Nielsen came under fire by the fans of several cancelled television shows, I had some faith they could fix it," says Richard Becker of Copywrite Ink.
"Nowadays, it seems more that they are playing whack-the-mole. There is no clear focus. They have to fix the rating system that drive entertainment decisions before they can hope to provide better analytics for something a simple Google program or StatCounter can do."
Thanks Rich. Whack-the-mole seems to fit well here.