Thursday, February 28, 2008
Jericho: The Underrated
"I think that if CBS doesn’t pick Jericho up for a 3rd season, they’ll be making a terrible mistake. Everyone knows that Jericho is a fantastic underrated show. By now everyone understands that the Rating system is completely flawed and overrated, no pun intended."
"The price of a TV commercial routinely runs into the tens to hundreds of thousands of dollars. And if that wasn't enough, the three oldest broadcast-TV networks have for decades required another fistful of cash known as an "integration fee." Two big ad-industry trade groups are now fighting to keep that money in advertisers' coffers."
"Will couch potatoes give up their ability to skip ads if they can watch a program at a time of their own choosing? ABC is making its best-known programs available to media distributors who can promise exactly that, prompting a hot debate over whether advertisers should follow."