Monday, February 18, 2008

Another Nielsen Error

Here's a concern for all of us. This is what recently happened in Ireland regarding a Nielsen error.
Just one more thing that worries me about networks depending on Nielsen.

"The company that compiles statistics on television viewing has made a serious error with its calculations, costing some TV stations hundreds of thousands of euro in lost revenue.

Channel 6 is threatening legal action over the mistake by AGB Nielsen, claiming it has lost €400,000 in advertising revenue because of the ongoing error. An independent auditor is being appointed to investigate how the mistake - which is to do with the weighting of Dublin audiences in its data - was made."

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