Friday, February 22, 2008

Jericho: CBS Boneheads

From Rich at Copywrite Ink comes hopeful news for all of who love our TV shows.

"According to The New York Times, NBC will be committing to a new lineup of shows earlier than any of its competitors, while also inviting advertisers to build marketing plans around specific shows and perhaps to integrate brands and products into the plots of the shows themselves.

The departure places a real question mark on the viability and importance of the Nielsen rating system. Nielsen is not prepared to measure a 52-week season; the bulk of its measure is based on traditional sweeps. Tradition, it seems, is dead.

Whether this decision plays well for the fans of recently cancelled shows, or those on the bubble, has yet to be seen. For NBC, the show is Journeyman. So far, despite the inventive Rice-A-Roni campaign, the best outcome for fans seems to be based on a rumor that a few more episodes of season one might see the light of day.

For CBS, everyone knows the show is Jericho. With season 2, episode 2 ratings being called a virtual disaster, even sympathetic critics seem to think there is little hope left."

"Nope, pin the responsibility for Jericho’s failure on CBS’s boneheaded scheduling and marketing. Putting this show right after a show that’s been dead for 5 years was a brilliant move if you’re trying to open up some space for yet another CSI. Otherwise, it’s a drain.

Look, I’m as thankful as anyone that CBS gave this show another chance. But what I don’t get is why they’re only giving it half of one.

If last season’s “Save Jericho” campaign taught them anything it was that this show has an audience, a damned vocal and clever one at that. Connecting to that audience is CBS’s job. In other words, each Tuesday night all of those hardcore Jericho fans are tuning in (to the tune of about 5 million). CBS needs to grow that audience. Too bad they’re not doing it."

1 comment:

Enoreios said...

One note:

I'm not sure if it is relevant, but all of the season two episodes have aired on the night of a state primary/caucus.

Luckily, I can watch CNN live and DVR Jericho, but that's probably not the norm. I absolutely love Jericho, but I can't tear my self away from the news on those nights. I suspect that I'm not the only one.

Next week, Jericho is running "unopposed," and it will be interesting to see if the numbers change.