Tuesday, March 18, 2008

Marketing TV

I'm posting early today as severe storms are supposed to arrive by afternoon.

"Wherever people of similar interests congregate marketers are soon to follow. It happened with newspapers and radio. Then in the 1960s broadcast television ushered in the great era of advertising which was followed 25 years later by the proliferation of cable programming.

The requirement to segment an audience for targeting and tailoring of message is the driver of communications. Gender…cultural background…age…income…topics of interest...these demographics and considerations influence nearly $300 billion in advertising expenditures a year in the United States."

"CBS' experiment with a spring season of "Big Brother" may not be attracting huge crowds, but the network wants the reality staple back for the summer.

According to The Hollywood Reporter, CBS is still planning on another installment of "Big Brother" for the summer, with the show's 10th season running essentially back-to-back with the current "Big Brother: 'Til Death Do Us Part."

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