Saturday, March 15, 2008

Nielsen Out-Of-Home

"The Nielsen Co. has begun to get some traction for its newest research services that are designed to analyze TV viewing beyond the traditional home-bound TV screen. In a first-of-its kind agreement announced Thursday, Zenith Media Services has signed for three new Nielsen services, becoming the first subscriber to the Nielsen Out-of-Home Report.

Set to launch next month, the Out-of-Home Report is a joint service of Nielsen and Integrated Media Measurement that uses a cell phone-based methodology to track TV viewing outside the home in bars, hotels, airports and other locations. "

"Most Lost fans have a favorite character, or even a few favorites. Now all of the Locke fans, Kate admirers, and Ben disciples can settle their differences--March Madness-style. Since March 7th, the Washington Post has been hosting Lost Madness, a bracket-like poll to determine the best all-time Lost character."

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