Jericho: Social Networking

"Some suggestions on how the Jericho fans could use social networking to get the word out about their show."


"Endings are hard. One of the most unusual things about American television is that success equals an endlessly deferred ending, an aspect I’ve previously discussed as the “infinity model” of storytelling. In other countries, most shows have a limited term with a clear understanding that a show ending is an important part of its run. But in the U.S., most shows keep going until the ratings erode or the producers pull the plug. One of the many things to love about The Wire is that the producers had a finite scope in mind, and that HBO allowed it to play out despite weak ratings (not that HBO cares about ratings per se)."

The Hawkins Of Communication

"If any year will ever stand out as the most dramatic change of direction for network television, it will likely be 2007. And if there is any credit is to be given, it doesn’t belong to a single network or broadcast executive, but rather the collective efforts of fans from several television shows, with Jericho Rangers leading the charge in the form of 20 tons of nuts and constant coverage from personal blogs to The Wall Street Journal.

It’s not so much that old media is dead as much as it is that old media has been challenged to become indistinguishable and better than new media. It’s the kind of challenge that will lead to bright possibilities in journalism and broadcast. The new year will be the year to decide. Will a company adapt or die?

Reality programming is not the answer. With rare exceptions like Survivor and American Idol, the net has taken over the reality programming niche. Not only can we watch real-life realty clips on YouTube, but also entire lives put up for consumption with live streaming. The networks need better niche programs."