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Jericho Promotion Month, September 2007
A Proclamation by Jericho Rally Point
It is DO OR DIE TIME for the promotion of Jericho..."It is vital that Jericho fans regain that motivation and passion that brought CBS to the decision to give fans seven more episodes. Fans need to recognize the historical achievements that they made four months ago and ensure that Jericho can count on them to do everything in their power to keep it alive."
NOW, THEREFORE, JERICHO RALLY POINT do hereby proclaim September 2007 as JERICHO PROMOTION MONTH. We call upon the people of the Jericho fandom to observe this month with the appropriate actions and activities comparable to those displayed from May 16- June 6, 2007. These activities include resuming the promotion of Jericho wherever you can, however you can. This is our last chance to show CBS that we are serious. We invite all the Jericho fans from all the boards, blogs and sites to join us to Promote Jericho (heavily) through the month of September 2007. Dust off some of the old ideas and share them with your fellow Rangers and lets make sure Jericho lives a long, long time.
Signed,
Jericho Rally Point
Read entire post here.
I posed this question to the CBS message board yesterday:
"Pretend that you are Nina Tassler for a moment.
What would you be doing to promote Jericho?"
I continue to get responses so there will be more tomorrow. Everyone will be heard. Now if we could just get CBS to pay attention. If you have ideas please leave a comment. We will be heard.
1. "Stop messing with the Friday nite schedules!" *** Don't mess with Jericho either!"
2. "Definitely more Promos and commercials. It was encouraging early on when it actually looked like CBS was going to follow through on their promise to do their part. But now I see NOTHING that leads me to believe they are going to do what they said they would do...How can we keep asking new viewers to invest time and commit to a show that they have already cancelled once, when they can see nothing of CBS's effort to make it work a second time? *** True.***
My friends are reluctant to take a chance at being "gut shot and left for dead" like I was when CBS cancelled Jericho the first time."
3. "Exterminate football!"*** CBS would get Nuts from everywhere for this.***
4. "I would advertise in movie theatres during the trailers. I went and saw Bourne Ultimatum last night and most people were there 20-30 minutes early and sat in the theater watching the commercials before the movie - talk about a captive audience! : ) There were several ads for televisions shows that were more like long trailers for movies. If you do that during a hit movie, you will certainly reach a large number of people and it can't be more expensive than television time."
5. "On Friday nights through the summer - I would have put up "double header" episodes (two each night back to back) of Jericho to get through the entire season and not leap forward.
I would work out a deal with Oprah to get Lennie James on her show.
I would have released the DVD for season one in Sept., not Oct 2.
I would try to see if Jericho fans are like Trekies to the point other projects off the theme of Jericho is possible, even if it's not in prime time. Clearly the future is more and more channels, and I presume we will see in essence some CBS2, CBS3 type stuff, similar to ESPN which is the running joke for that. Look at Star Trek - New Generation, Deep Space 9, Voyager, Enterprise, and how many movies? Besides New Bern, might be interesting to play off what life is like in other areas with spin offs. Prime time? Maybe not, or not at first, but there's a fan base for this.
I would sieze the moment to reach out and understand this Jericho fan movement even more and explore the alternative venues used by Jericho fans, such as blog radio, and consider the revenue potential of that, esp. in combination of the internet broadcasting technologies CBS has acquired. Why not seek to be cutting edge and "try out" more and more new ideas with these Jericho fans.
I would have a liason set up to hear and review the highlights of what's going on with Jericho fans through the forums, and of course, the Coalition. I would reach out even more to Shaun O'Mac and see if that isn't something where some advertising revenue could be generated, esp. if given a little promotion."
6. "If I were in charge at CBS, I would definitely not monkey around with the schedule. If I'm telling the fanbase of Jericho to go out and promote the re-runs, then I would absolutely be more consistent about when those re-runs were on. (How can you keep viewers, especially for summer re-runs, if you pre-empt the show?) Of course, I also would have shown all of the Jericho re-runs, not used the re-cap show to take the place of a block of ten or so episodes." *** You rock.***
7. "We are promoting Jericho and getting new viewers, and CBS is letting us down with pre-emptions and lack of promotion for this GREAT show. Get consistant with the re-runs, and if you must pre-empt, at least give the viewers a heads-up on that and show some previews of the next episode. PLEASE have a Jericho Marathon and promote, promote PROMOTE it. The only reason I can think of that anyone would not get completely hooked on the show is because they don't know about it, because it is not being properly promoted on the network. You have a potential goldmine here with viewer suppport..... you have made history with the 'Save Jericho' campaign that came about on this website....The website is nominated for an emmy.... use these things to your advantage, CBS and make promoting this show a priority instead of teasing us along with a few episodes now and then. I don't think WE will let you down."
8. "PLEASE Nina, don't break our hearts again."
*** I second that emotion."
To be continued tomorrow, Nina. Free help urges you to promote more.***
There was much discussion today about Jericho being pre-empted and no announcement made to anyone about it. What must new viewers think? Confused surely. So, I posed this question to the board:
"Pretend that you are Nina Tassler for a moment.
What would you be doing to promote Jericho?"
I was happy with the response and well thought out answers so I'd like to present some of them today and some more tomorrow. Now if we could just get CBS to pay attention. If you have ideas please leave a comment.
1. "Definitely run more commercials. I hardly see a word about the show. No offense Nina, but its like you've decided to leave 90% of the advertising up to the fans.*** Nothing lately.***
Hype Jericho in the national newspapers, run radio ads, TV spots hyping the upcoming season NOW, don't wait until September.***Great idea!***
Tell viewers to check out the CBS website - the most active and interactive TV series site on the web, where they can talk to the show cast and crew, and even see news from the CBS execs.*** Emmy nominated***
And most importantly - make the Nuts campaign a trophy FOR you. You've hardly said a word about it, but the viewer response could work FOR you in a big way. Make it a part of your advertising that this show was so good, it drew international support, and moreover, CBS listens to its viewers!"
2. "I would pay every fan who created a spot for Jericho out of their love for the show $5,000 to air the spots after every show I have."
3. "Advertise more for one thing. I have seen very few commercials or promos (maybe none?) for Jericho and sometimes when I try to talk it up to people, they don't even know what show I'm talking about." ** *Some think it's a Western.***
4. "I would fit the reruns into the already set schedule; show the episodes that were thought to be the strongest, most necessary shows to the plot line. Then when the show has its spot whether in the Fall or January/February, I would BLAST the air waves with promos and have the cast on every talk show available EVEN if they are not on CBS! They own ET and Insider -- those shows could spend 2 weeks on the nuts campaign and its return and interviews with Shaun, Nutty Jeff and the cast.
If CBS wins an Emmy for its website, then I would mention how Jericho was largely responsible. *** How true.***
If I WERE NINA, I would show Jericho reruns on TNT and/or have a Jericho marathon. I would also announce on this week's show that Jericho will return in 2 weeks when there is a football game scheduled. I really don't know what they can do about the affiliates. Don't know anything about it, but think that the affiliates are on their own when it comes to what they show except maybe during sweeps weeks?
To blast the air waves now with promos for Jericho would be counter-productive as there is nothing NEW and there is No Date or Time to tell anyone about. People will go looking for it in Sept/Oct and won't find it."
To Be Continued......
