Marketing Television

"Sixty-two percent of marketers believe traditional TV ads have become less effective during the last two years. Given that belief, it's no surprise that close to half of them already have experimented with other ad formats that work with digital video recorders or video-on-demand programs. And more than 50% of marketers reported that when half of all TV households use DVRs, they will cut spending on TV advertising by 12%.

Eighty-seven percent of advertisers believe branded entertainment is the key to TV advertising in the coming year, and 65% of them are eager to try ads in online TV shows."



"To CW Network:
We, the undersigned fans, want Supernatural renewed for a 4th season. Supernatural makes Thursday nights one of the best nights on TV. We love this show too much to let it go off the air without a fight.

Please sign this petition and show your support for a Supernatural Season 4. Send it to your friends, family, co-workers, put the petition widget on your MySpace and FaceBook page. Let's not see another great show become a memory."

Jericho Fans: Guts and Brilliance

Hey Jericho Fans!!!! Here's a way to get CBS to pay attention. I nominated Jericho fans and more nominations couldn't hurt.

Who showed guts this year? Jericho fans!

Who executed with overall brilliance? Jericho fans!

Who should win?? Jericho fans!!
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MEDIAPOST'S MARKETING DAILY WILL CHOOSE a Marketer of the Year, and we invite you to participate. Send us your nominations for marketers who this year showed some guts, pulled off an innovation and/or executed with overall brilliance.

We will select winning marketing executives in all key consumer marketing categories and one overall Marketer of the Year.

So tell us who you think should win, and why.

Send all nominations to Nina Lentini, editor of Marketing Daily, at nina@mediapost.com no later than Friday, Nov. 2.

(It's OK to nominate yourself.)



"The 'Jericho' model

The pattern followed last year's surprise resurrection of CBS drama Jericho, which was granted a seven-episode reprieve (due early next year). In a campaign to save the show, dedicated fans sent cartons of nuts to network executives — who were nonetheless more impressed by the 5.3 million episodes that were streamed online.

In making decisions on which shows to renew or cancel, "you have to consider what's on these other platforms," says CBS Paramount Television chief Nancy Tellem. "We're trying to reach as many viewers as we can, no matter how it comes in. The frustration is making sure all of it gets counted."

And in some cases, it can tip the scales. With an endangered series, "you will start looking at other ways people view that show as a measure of its popularity," says Fox Broadcasting chairman Peter Liguori. And influenced by studios' sales of shows overseas and on DVD, "you start having a bigger conversation about whether the show comes back."

Jericho : 2008 ?

"The Amazing Race" begins its 12th cycle on Sunday, November 4. A repeat of "CSI: Crime Scene Investigation" will fill the slot next Sunday.

The network's other timeslot candidate "Jericho" will be launched later in the season, because the networks are trying to stockpile as many fresh hours of scripted programming as possible. "Jericho" will then get a stronger marketing push.

Come to think of it, if "Jericho" is launched in the middle of what seems to be an inevitable writers' strike, perhaps the show will rise to the levels it once averaged in the fall of 2006."



"CBS' musical drama "Viva Laughlin" has become the first major casualty of the 2007-08 season.

The network canceled the series co-starring Hugh Jackman after two dismal showings -- a special premiere airing Thursday and a time slot premiere Sunday.

Sunday night, the series based on the BBC format managed minuscule 6.8 million viewers and a 1.2 rating/3 share among adults 18-49 at 8 p.m. It shed almost a third of its audience between the first and the second half-hour.

CBS will air a rerun of "CSI: Crime Scene Investigation" in the time period this week before bringing back the slot's last year occupant "The Amazing Race." The reality veteran will return for a 12th cycle Nov. 4."

Announcement Of New Blog

I would like to introduce you to my new blog. It will be about advertising and marketing issues that we read about every day. Here's something I found that caught my eye:

"If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's Advertising. If you put the sign on the back of an elephant and walk him through town, that's a Promotion. If the elephant walks through the Mayor's flower bed, that's Publicity. If you can get the Mayor to laugh about it, that's Public Relations. And, if you planned the whole thing, that's Marketing!" --Author Unknown ( From The Definition of Marketing by Tiffany Washko).


This blog will mainly cover the advertising and marketing news as it pertains to New Media, entertainment, television, and Social Networking. Along the way I may pass along something that touches on a different area. I hope you'll bear with me as I get this blog started.

If you have news or a blog you think may be of interest please send me an email:
jerichorises@inbox.com