Leaving Jericho

Arabelle's Alley was born from a desire to showcase the Save Jericho campaign in May of 2007; it then evolved into an outlet for Jericho news and information.

This chapter of the Jericho saga is finished. Jericho has been cancelled by the people who can't see the future so it is time for me to move on.

All content will be left online for viewing but I will not continue to post. I would like to thank everyone who contributed, commented, dugg, and those who were faithful readers.

JerichoMonster will remain active but, in coming weeks, will have a different look and broader scope. Jericho will continue to be a part of the Monster.

My friend, Beth, and I are happy to have a new blog named Margie and Edna's Basement. Margie and Edna are fictional characters created by Beth and myself. They have lived in Jericho, Kansas all their lives but have decided it's time for them to branch out beyond their beloved town. We hope you will follow their hilarious adventures.

Special Announcement

Special announcement:

We are Margie and Edna. We have lived in Jericho, Kansas all our lives but we've decided it's time for us to branch out beyond our beloved town.

We'll still keep you informed of all the gossip-I mean the goings on here in town-but we're also going to talk about anything and everything else.

Please visit us at our new blog: Margie and Edna's Basement.

We do love having company.



"Fox passed CBS as the most-watched television network after its "American Idol" singing contest topped ratings and the Hollywood writers strike limited competition from scripted shows.

Fox's 6.8 rating among U.S. households in primetime for the season through March 16 snatched the lead from CBS Corp., according to Nielsen Media Research. CBS has been first for five consecutive seasons, Nielsen spokesman Gary Holmes said."

Jericho: Social Networking

"Some suggestions on how the Jericho fans could use social networking to get the word out about their show."


"Endings are hard. One of the most unusual things about American television is that success equals an endlessly deferred ending, an aspect I’ve previously discussed as the “infinity model” of storytelling. In other countries, most shows have a limited term with a clear understanding that a show ending is an important part of its run. But in the U.S., most shows keep going until the ratings erode or the producers pull the plug. One of the many things to love about The Wire is that the producers had a finite scope in mind, and that HBO allowed it to play out despite weak ratings (not that HBO cares about ratings per se)."

Season Finale ??

"OK, here’s my immediate thoughts on tonight’s episode.

First, who else noticed that at the end of the “coming next week” promo, it called it the “SEASON FINALE”??? Are they trying to tell us the good news that way or are they just trying to keep us guessing?"

**** I think CBS is jerking us around.****



What is a Widget?

"We're talking about small, fairly straightforward applications that can run on your desktop or online: floating clock faces, scoreboards, weather monitors and so on. Think of them as miniature, portable web experiences that can be installed on your computer or -- increasingly -- embedded in MySpace or Facebook pages, in personalized home pages such as iGoogle, or on blogs."

Marketing TV

I'm posting early today as severe storms are supposed to arrive by afternoon.
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"Wherever people of similar interests congregate marketers are soon to follow. It happened with newspapers and radio. Then in the 1960s broadcast television ushered in the great era of advertising which was followed 25 years later by the proliferation of cable programming.

The requirement to segment an audience for targeting and tailoring of message is the driver of communications. Gender…cultural background…age…income…topics of interest...these demographics and considerations influence nearly $300 billion in advertising expenditures a year in the United States."



"CBS' experiment with a spring season of "Big Brother" may not be attracting huge crowds, but the network wants the reality staple back for the summer.

According to The Hollywood Reporter, CBS is still planning on another installment of "Big Brother" for the summer, with the show's 10th season running essentially back-to-back with the current "Big Brother: 'Til Death Do Us Part."

Changing Television

"Television, as we know it, is changing as we know it. Think about it. Talk to anyone who was born before Television even existed and they’ll tell you how much it’s changed since its inception. Talk to anyone who was born within the last 40 years, and they’ll tell you things have changed since even they’ve been around. Color television was only introduced into households in the mid 1950’s early 1960’s, but very few shows were actually filmed and broadcast in color, though NBC’s ‘Ford Theatre’ became the first color filmed series in October 1954."




" There are so many websites with LOST theories. Almost every little detail is analyzed and each time I read a new theory I discover meaning behind things I didn’t even notice.

And of course no one knows if he or she is right.

What we experience is, I think, one big puzzle (”Second Degree White Belt Sudoko“). So if you want to read up on some theories and have your own brilliant ideas, you absolutely need to check first “what is already know”, unfortunately that is more than a day-task. Here is a by-far-not-complete-list of 20 LOST sites that you can scan completely for info. On these sites you will find links to dozens of other (official) LOST sites and communities."

Nutty Nielsens

More on Nutty Nielsen ratings.

"Nielsen recently announced time frames for two major data initiatives, including a new "enhanced weighting" procedure that has the potential of generating differences in ratings estimates effective with the next television season. Nielsen said it will revise the algorithms it uses to weight national ratings beginning in September 2008, and that the revision would likely have an effect on both program and average commercial minute audience estimates."
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"Nielsen's calculation systems are so complex, especially since they've weighted people in the database so that a person is not a simple person. A person is 1.1 on one day and 1.5 on another day," Brooks explains, adding, "Therefore, when they do multiple calculations they run the risk that people who were heavily weighted in the 'live' sample, may not be in the playback sample."